Insight

    Could Snapchat be our saviour?

    Evan Spiegel isn’t the first tech entrepreneur to turn down an eye-watering amount of cash but I suspect, and hope, that his reasons go beyond what’s being reported: that he’s “holding out for an even bigger offer next year”. I think Evan knows that he’s onto something much bigger and more interesting than money, he might have a shot at changing how ...

    Continue reading »

    Dung beetles and brand stories

    Dung beetles – a surprising brand revelation. When asked to think of a dung beetle a few things may spring to mind: dung balls (obviously), sand-based endeavours and, if you grew up with the BBC, David Attenborough’s voice. This could now change as it has been proven that dung beetles have something very remarkable about them – they navigate using the s...

    Continue reading »

Copyright © Perlin, All rights reserved. Site by FWD. Photo Credits.